Scoot

At Scoot I transitioned into a marketing-focused role, working closely with the digital marketing team to support lead generation and campaign initiatives.

My responsibilities included building landing pages designed to convert traffic into leads, developing partner pages, and assisting with email marketing campaigns. This role gave me a deeper understanding of how design and development interact with marketing performance, conversion optimisation, and user behaviour.

Working within a marketing team helped me develop a broader perspective on digital products, learning how websites function not just as visual platforms but as tools for business growth.